If a big part of your business runs on Vimeo, the recent acquisition by Bending Spoons and the reports of large scale layoffs are not just background tech news.If a big part of your business runs on Vimeo, the recent acquisition by Bending Spoons and the reports of large scale layoffs are not just background tech news.

What Happens to Your Vimeo Library After The Bending Spoons Acquisition

2026/02/20 00:23
30 min read

If a big part of your business runs on Vimeo, the recent acquisition by Bending Spoons and the reports of large scale layoffs are not just background tech news.

They go straight to questions that matter in day-to-day operations:

What Happens to Your Vimeo Library After The Bending Spoons Acquisition
  • Will my Vimeo library stay online?
  • Could my course catalog or OTT content disappear or become harder to access.?
  • What happens to the hundreds or thousands of Vimeo embeds scattered across my website, product, LMS, and help center if strategy changes under the new owner?

As of February 2026, Vimeo has been sold to Bending Spoons in a roughly 1.38 billion dollar all-cash deal, and a large portion of Vimeo’s staff has been laid off, including many engineers and video specialists.

The service is still live. Your account, uploads, and current Vimeo video URLs continue to work. There is no public announcement that Vimeo is shutting down or that existing libraries will be removed. The part that has changed is the risk profile if Vimeo remains the only place where your videos are hosted and the only backbone for live streaming, paywalled content, and internal training.

For personal portfolios and side projects, that risk may be acceptable.

For SaaS products, EdTech platforms, OTT and media brands, and internal communications teams that treat Vimeo as invisible infrastructure, the stakes are higher. Broken embeds, throttled bandwidth, or plan changes can affect revenue, onboarding, compliance, and customer satisfaction. That is why many teams are now asking how to back up their Vimeo library, what a sensible Vimeo migration plan looks like, and when it makes sense to move part or all of their content to a Vimeo alternative that is built as infrastructure rather than a single destination site.

This is why many teams are evaluating infrastructure-first alternatives such as Gumlet or Mux rather than relying solely on a creator-focused hosting platform.

This article takes a calm, practical look at those questions. We will outline what has actually changed at Vimeo, how safe your current Vimeo library really is, and which risks you should assume going forward. Then we will walk through how to export and back up the videos you own, how to evaluate your options for hosting them next, and how to decide whether to stay on Vimeo, hedge with dual hosting, or migrate fully to an infrastructure-first video platform like Mux or Gumlet.

Quick Recap: What Actually Changed at Vimeo in 2026

Vimeo’s current situation is the result of two related events: an ownership change and a rapid restructuring.

In late 2025, Italian tech company Bending Spoons acquired Vimeo in an all-cash deal valued at about 1.38 billion dollars. This followed years of Vimeo positioning itself as a premium YouTube alternative and then diversifying into webinars and events as a public company.

Only a few months after the acquisition closed, Bending Spoons confirmed new global layoffs at Vimeo at the end of January 2026. The company has not disclosed exact numbers, citing privacy, but public posts from former executives and engineers describe the cuts as severe. A former VP wrote that a “large portion of the company” was affected, while other staff describe a “gigantic amount of the company” being laid off, with multiple reports noting that almost everyone in the video team was let go.

Independent coverage suggests this was not a minor trimming. Several outlets report that the majority of staff were affected globally, with especially heavy cuts in certain offices, and that core video engineering functions were among the roles eliminated.

This pattern is consistent with Bending Spoons’ previous acquisitions. The company is known for aggressive post-deal restructuring, including substantial layoffs at products like Evernote and WeTransfer, where teams were significantly reduced within months of acquisition.

For anyone using Vimeo as a video hosting platform, the important distinction is what is known versus what is still unknown:

What is Confirmed Right Now

  • Vimeo is owned by Bending Spoons after a roughly 1.38 billion dollar acquisition.
  • Large scale layoffs took place around the end of January 2026, affecting a significant portion of staff, including key video and engineering roles.
  • The service remains online, with existing video libraries and embeds still functioning. (There is no public reporting of a shutdown or mass deletion of user content at this time.)

What is Not Yet Clear

  • Vimeo’s long-term product roadmap and investment level under Bending Spoons.
  • How support quality and response times will evolve post layoffs.
  • Whether there will be material changes to pricing, plan structure, or limits for video storage, bandwidth, and API usage.

As of February 2026, Vimeo has been acquired by Bending Spoons and has laid off a large portion of its staff, including many technical roles, but there is no official announcement that the platform is shutting down. That combination increases platform risk for businesses that rely on Vimeo for critical video workflows, even if nothing breaks today.

Is My Vimeo Content Safe After the Bending Spoons Acquisition?

Short answer: your Vimeo library is still online today, but the platform is now objectively higher risk than it was a year ago.

After Bending Spoons completed the acquisition in late 2025, Vimeo laid off a large portion of its global workforce in late January 2026. Multiple reports and staff posts describe the cuts as affecting “most” of the company, including the entire or majority of the video team and other key engineering roles.

At the same time, there has been no public announcement that Vimeo is shutting down or that user libraries will be deleted. Vimeo continues to operate under its own brand as a Bending Spoons subsidiary, and public status tracking still shows the usual pattern of minor incidents rather than a planned decommissioning.

So the practical question is not “Is everything gone tomorrow,” but “What level of risk am I now accepting if my only copy of critical content lives on Vimeo.”

What is Happening to Your Existing Videos and Embeds Today

As of February 2026:

  • Your existing videos, collections, and showcases are still accessible through your Vimeo account.
  • Public and private links, as well as embedded players on websites, LMSs, and apps, continue to work in the usual way.
  • There are no credible reports of mass content loss or deliberate invalidation of historic URLs.

In other words, nothing appears broken for end viewers right now. For many creators and companies, this is why it is tempting to treat the acquisition and layoffs as background noise.

That would be a mistake if you rely on Vimeo for paywalled content, client deliverables, or core product experiences.

When most of a video hosting provider’s staff is cut a few months after a leveraged acquisition, the real risk is not an overnight shutdown, it is a slow erosion of investment, support, and leverage on your side.

The Real Risks: Availability, Support, and Pricing

You can think about the new risk profile in three buckets:

1. Availability and Retention Risk

Vimeo is now a private, portfolio company inside a larger acquisition machine. Bending Spoons has a documented history of buying products, then cutting large portions of staff to reach their economic goals, including a reported 75 percent reduction at WeTransfer.

That does not mean Vimeo is destined to close, but it does mean you should not assume:

  • Indefinite hosting of all current assets on current terms.
  • Zero change to how bandwidth limits, API quotas, or archival policies are interpreted.
  • Unlimited time to react if the new owner decides to pivot the service or retire certain tiers.

If video is critical to your revenue, customer service, or compliance, you cannot outsource that responsibility to a single vendor’s roadmap.

2. Support and Roadmap Risk

When a company lays off a “large portion” or “most” of its staff, including the main video team, it is reasonable to expect:

  • Slower fixes for edge cases, player bugs, and encoder issues.
  • Less aggressive development on enterprise features that matter to B2B users.
  • More templated support responses and fewer deeply technical customer conversations.

Public reporting around the layoffs emphasizes their scale but has very little detail on how Vimeo plans to maintain or grow the product with a much smaller team.

If you run an LMS, an OTT membership, or an in-product video experience, this directly affects your risk of being stuck with an issue that is “known” but not prioritized.

3. Pricing and Contract Risk

Bending Spoons is not a passive financial owner. Across previous acquisitions, it has combined large staff cuts with changes to pricing and packaging to raise revenue per customer.

Again, there is no public announcement of Vimeo price hikes as of now, but given:

  • The all cash 1.38 billion dollar price tag
  • The use of significant debt to finance multiple deals, including AOL
  • The pattern at other portfolio companies

 it is rational to assume that medium and heavy users of Vimeo bandwidth, storage, or API calls are more exposed to future plan changes, overage enforcement, or enterprise re-segmentation.

If Video is Business-critical, Assume Platform Risk is Higher Now

Putting it together:

  • Vimeo is not “dead” and there is no shutdown notice.
  • Your current Vimeo library and embeds still work.
  • The combination of a leveraged acquisition and deep layoffs clearly increases the platform risk you carry if Vimeo is the only place your content lives.

If your use-case is a personal portfolio or a handful of marketing clips, simply keeping a local copy of your source files may be enough.

If, however, you run:

  • A paid course or certification program
  • A customer education hub that sits inside your product
  • An OTT or membership site with exclusive content
  • Internal training or compliance libraries that auditors expect you to control

 then you should behave as if Vimeo is now a higher risk-dependency. That means having current backups of every video you own, a clear export path for your metadata, and a realistic view of how quickly you could move your library to another enterprise video platform if you had to.

How to Back Up Your Vimeo Library in Three Practical Steps

If you treat Vimeo as the only home for your videos, you have a single point of failure. Backups are not optional. They are what lets you react calmly if pricing, limits, or product direction change again.

Here is a practical way to create a backup of your Vimeo content that you actually own, without violating terms of service or ignoring licensing.

Step 1: Take Inventory and Confirm You can Legally Copy the Content

Before you download anything, you need a clear picture of what is inside your Vimeo account and what you are allowed to copy.

Start with a basic inventory:

  • Count how many videos you have and roughly how many hours of footage that represents.
  • Identify your most important collections: flagship courses, client projects, OTT series, onboarding flows, internal training.
  • Note where those videos are embedded today: marketing site, app, LMS, help center, knowledge base, community, internal tools.

At the same time, separate content you clearly own from content you only have limited rights to use. For example:

  • Videos you shot, edited, and paid for, with no third-party restrictions.
  • Client work where your contract explicitly gives you archival rights.
  • Licensed material or partner content where redistribution or copying may be restricted.

Be strict here. If you are not sure you have the rights to make and store your own copy, ask legal or the content owner. Do not use uncertainty around Vimeo as a pretext to download or scrape material that you are not entitled to duplicate.

From a risk point of view, the goal of this step is to end up with a clear list of assets that are both business-critical and safe to back-up outside Vimeo.

Step 2: Use Vimeo’s Built-in Downloads for Small and Medium Libraries

If you have a modest library, the simplest backup is often a structured set of manual downloads.

On most paid Vimeo plans, account owners can download either the original upload or a high-quality transcoded version of each video, depending on settings. The exact options vary by account type, but in general:

  • Open the video page in Vimeo.
  • Use the download button in the video settings or more menu, where available.
  • Choose the highest quality file you can reasonably store.

A few practical tips if you go this route:

  • Create a folder structure that mirrors your Vimeo collections or projects so you can find things later.
  • Preserve file names and, where possible, include the Vimeo video ID in the filename. This makes future mapping and migration easier.
  • Keep a simple spreadsheet or document that lists each video, its Vimeo URL, its local filename, and where it is embedded today.

This approach can work well if you have dozens or a few hundred videos and a small team. It is slow and tedious if you have thousands of assets or multiple business units publishing independently.

Whatever you do, stay within Vimeo’s terms of service. Avoid browser automation, scraping tools, or third-party downloaders that might breach your agreement. Your goal is to safeguard your own content, not to bypass protections or remove watermarks on material that was never meant to leave the platform.

If your library is large, you will need something more systematic.

Step 3: Use Structured Exports and APIs for Large Catalogs

For larger accounts, you should think of “Vimeo backup” as a small data project.

There are three parts to doing this properly:

1. Export your metadata, not just the files

Downloading MP4 files is only half the story. You also need titles, descriptions, tags, collections, privacy settings, and the original Vimeo URLs. Many teams create a CSV or JSON export that includes at least:

  • Video title and unique Vimeo ID
  • Public or private link
  • Current privacy and embed settings
  • The part of your site or product where it is embedded

This metadata is what will let you remap content cleanly if you ever migrate from Vimeo to another enterprise video platform.

2. Automate file downloads where allowed

If your legal and compliance teams are comfortable, you can work with developers to use Vimeo’s official APIs to pull down the files you are allowed to download. At a high-level, the pattern looks like this:

  • Authenticate with Vimeo using an API token that respects your account limits.
  • Iterate through your videos, reading their metadata and download links.
  • Download the approved file for each video into your own object storage or backup system.

This is not about bypassing restrictions. It is about using supported mechanisms to create a mirror of your own work.

3. Store backups in a way that is useful for future migration

A good backup is not just a pile of files on a drive. For business video, you should aim for:

  • Durable storage, such as cloud object storage with lifecycle policies for cold archives.
  • A consistent folder or bucket structure that mirrors your logical catalog.
  • A metadata export that can be ingested by a video platform or CMS later.

This is also the point where it is worth thinking ahead to migration. If you expect to move at least part of your library off Vimeo in the future, design your backup so it can feed directly into that process. That means aligning your exports with how modern video platforms import content, rather than inventing a one-off structure you will throw away later.

One final note. None of this is legal advice. If your catalog includes licensed shows, talent agreements, or regulated content, ask your legal team to review what you plan to download, where you plan to store it, and whether you need additional contractual permissions.

How to Choose Where to Host Your Vimeo Videos Next

Once you have a backup of your Vimeo library, the next question is where that content should live long-term. For some teams the answer is to stay on Vimeo and simply harden their backup and monitoring. For many businesses that treat video as infrastructure for revenue and operations, it is worth evaluating a new primary home for that library.

Broadly, you can think about three categories of Vimeo alternative:

  • Infra-first video platforms
  • Marketing-focused video tools
  • “Do it yourself” stacks

Infra-first Platforms vs. Marketing Suites vs. DIY

1. Infra-first Video Platforms

These tools are built to be the video layer underneath SaaS products, EdTech platforms, OTT services, and internal training systems. They focus on:

  • Reliable streaming
  • Multi CDN delivery
  • Tight security
  • APIs
  • Analytics that can be wired into the rest of your stack.

Notable vimeo alternatives like Gumlet or Mux sits in this category, as do a few other developer-centric video services. For teams with large catalogs, complex access rules, or product embedded video, this category usually aligns best with how they already think about infrastructure.

2. Marketing and Sales Video Suites

Platforms in this group are designed for campaigns, lead capture, and sales enablement. They typically offer polished landing pages, in-player forms, integrations with CRMs, and straightforward analytics for marketing teams.

They are strong choices when your primary use-case is public marketing content or sales outreach, and you are comfortable treating video as one of many channels in your martech stack. They are less suited to deep product integrations or large private libraries with strict access control.

3. DIY or Self-hosted Stacks

Some teams consider rolling their own solution using cloud storage, a player library, and a CDN, sometimes combined with open-source projects.

This can work in very specific cases, especially for teams that already invest heavily in platform engineering, but it is easy to underestimate the ongoing effort.

You are responsible for encoding pipelines, multi-device playback, security layers, analytics, and uptime. For most non-video companies, a mature infra-first platform will be more reliable and cheaper in total cost than a one-off DIY build.

Criteria That Matter After the Vimeo Acquisition

Whatever category you look at, the evaluation criteria should be more specific than simply asking for a Vimeo replacement. Some practical questions:

  • How robust is delivery at scale. Look for adaptive bitrate streaming, multi CDN routing, and proven performance in regions where your audience actually lives.
  • How much control do you get over domains, player branding, SEO metadata, and structured data so you are not forced into generic landing pages or third-party URLs that weaken your brand.
  • What security model is available for paywalled or internal content. Enterprise-ready options include DRM, tokenized URLs, domain, IP or geo restrictions, watermarking, and detailed audit logs.
  • How deep are the analytics and how easily can you connect them to your product analytics, CRM, or data warehouse. For SaaS, EdTech, and media teams, video metrics only matter if they can be tied back to sign-ups, completion rates, churn, or revenue.
  • How mature are the APIs and import workflows. If you are migrating from Vimeo, you want a platform that supports bulk ingest, metadata mapping, and stable identifiers that make embed replacements and redirects manageable.

If a vendor cannot answer these questions clearly, they are unlikely to be a good long-term home for a large Vimeo library.

Where an Infra-first Video Hosting Platform Fits

An infra-first video hosting platform is designed for teams that treat video as part of their product and operations rather than as an afterthought. At a high-level, an infrastructure-first video platform will offer:

  • A central video library and CMS where you can:
    • organize large catalogs
    • manage access
    • control how assets are exposed to different properties
  • Optimized streaming out-of-the-box, including:
    • adaptive bitrate streaming
    • modern streaming protocols
    • multi CDN delivery so playback is reliable for global audiences.
  • Enterprise-grade security and protection tools, such as:
    • DRM
    • time-limited or viewer-specific URL tokenization
    • domain and geo restrictions
    • dynamic watermarking, which reduces the risk of piracy or uncontrolled sharing.
  • Analytics that go beyond simple view counts, with engagement data that can be pushed into marketing tools or product analytics to understand how video affects trials, upgrades, learning outcomes, or support load.
  • Developer-friendly APIs and automation so you can integrate video into apps, learning platforms, and back-office systems without building a streaming stack from scratch.

For teams that are already on Vimeo, a practical advantage is the availability of imports from Vimeo workflows. A notable video hosting alternative like Gumlet supports bulk ingest from existing Vimeo accounts, including metadata mapping and collection structure, subject to Vimeo rate limits. That reduces the amount of manual work required to move a large library and minimizes downtime while you transition embeds and access rules.

If you have backed up your Vimeo library and are now evaluating a long term home for it, it is sensible to include at least one infra-first option in your short list.

When Gumlet is the Right Choice?

If you are evaluating infra-first platforms, Gumlet is a strong fit when:

  • Video is embedded inside your product, LMS, or SaaS workflow
  • You need reliable global playback with multi-CDN delivery
  • You want full control over domains, branding, and SEO metadata
  • Bandwidth costs are significant and you need a usage-based pricing model
  • You are migrating from Vimeo and want bulk import with metadata mapping

Many SaaS, EdTech, and OTT teams choose Gumlet when they want Vimeo-level simplicity but infrastructure-level control and scalability.

Gumlet vs Vimeo (Infrastructure Perspective)

FactorVimeoGumlet
Primary focusCreator platformVideo infrastructure
CDN deliverySingle CDNMulti-CDN routing
Domain controlLimitedFull custom domain support
Pricing modelTiered plansUsage-based (bandwidth & storage)
Product embeddingBasicDesigned for SaaS/LMS/OTT
Migration supportBulk import from Vimeo

Should You Stay on Vimeo, Hedge, or Migrate Fully

Once you have a backup and a clearer view of Vimeo’s platform risk, you have three realistic options: Stay, hedge, or migrate. 

The right answer depends on how critical video is to your revenue and operations, and how much risk your team is willing to carry.

Path 1: Stay on Vimeo, But Harden Your Position

For some organizations, especially smaller teams with limited catalogs and lower platform sensitivity, staying on Vimeo can still be acceptable if you tighten the basics.

If you choose to stay, treat Vimeo as a vendor that could change course with limited notice, not as permanent infrastructure. At minimum, you should:

  • Keep a current backup of every video you own, in your own storage, updated on a schedule.
  • Maintain a clean export of your metadata: URLs, titles, tags, collections, and where each video is embedded.
  • Monitor invoices, usage limits, and plan terms, so you spot price or policy changes early.
  • Document a fallback destination and the broad steps you would take if you needed to move quickly.

This path trades some risk for minimal disruption. It is usually suitable when video is important but not existential, for example a marketing library that supports but does not drive your core product.

Path 2: Hedge With Dual Hosting

If Vimeo is embedded in parts of your funnel or product where failure would be painful, but you cannot or do not want to move everything immediately, a hedge approach is often more realistic.

In practice, that means:

  • Keeping Vimeo in place for lower-risk content, such as public marketing videos or certain archives.
  • Moving critical experiences to an infra-first platform: course content, customer education hubs, in-product walkthroughs, high-value client work, internal compliance training.
  • Gradually shifting new uploads for those critical areas to the new platform, so Vimeo becomes a shrinking legacy source rather than your primary system.

This dual hosting phase is useful for de-risking and learning. You can validate the new platform’s performance, analytics, and support, and you can refine your internal processes for video publishing, access control, and reporting before you commit to a full migration.

The main downside is added complexity. You will run two video systems for a time, and you need to keep track of which content lives where. For most video-heavy businesses, that is an acceptable trade-off compared to running everything on a single higher risk vendor.

Path 3: Full Migration to a New Platform

For teams where video is clearly business-critical, the cleanest solution is often a phased, but decisive, migration away from Vimeo as the primary host.

A practical migration plan usually follows four steps:

1. Discovery and Mapping

Use the inventory and metadata exports from your backup work to map the full scope of your Vimeo usage. Identify priority collections, high-traffic embeds, and integrations that depend on Vimeo URLs or APIs.

2. Bulk Ingest Into Your New Platform

Use the new provider’s ingest tools and APIs to import your files and metadata. For example, infra-first platforms that support import from Vimeo can pull content and structure into their own libraries, subject to Vimeo’s API limits. This saves manual work and preserves your catalog organization.

Update embeds and video URLs in your website, product, LMS, and help center. In an ideal setup, you centralize embeds through templates or a video CMS, so you are not editing thousands of individual pages. This is also when you validate that SEO-friendly settings, structured data, and tracking are set correctly on the new platform.

4. Quality Assurance and Cutover

Before you retire Vimeo, selectively test playback, analytics, and access controls across key user journeys. Once you are confident that critical paths work on the new host, you can update internal runbooks and gradually decommission active reliance on Vimeo.

Many providers publish detailed migration guides for this type of move. For instance, platforms like Gumlet and Muvi One offer a step-by-step guide for migrating from Vimeo to its own infra-first platform, including advice on imports, embed updates, and performance validation. Using a structured guide like that reduces the risk of missing edge-cases and keeps the project contained.

In most organizations, you do not need to decide this in a single meeting. A sensible pattern is to start with backups, pilot a hedge in one or two critical areas, and, if the pilot confirms the benefits, expand that into a full migration over a realistic timeline.

For teams where video is part of the core product experience, many organizations ultimately move to an infra-first platform such as Gumlet to reduce vendor risk, gain cost predictability, and improve playback reliability at scale.

Best Practices to Future Proof Your Video Library, Not Just Your Vimeo Account

The Vimeo acquisition is a reminder that any third-party video hosting platform can change owner, strategy, or pricing faster than you expect. The real objective is not just to have a Vimeo backup, but to build a video stack that remains portable if you ever need to switch again.

Here are practical principles that apply whether you stay on Vimeo, move to a Vimeo alternative, or run a mix of platforms:

1. Keep Masters and Web-ready Copies Under Your Own Control

Treat your finished video files as core intellectual property. Even if you use Vimeo or another platform for streaming, you should maintain:

  • Master files in a durable storage system you control, such as cloud object storage with appropriate redundancy.
  • Web-ready derivatives for common use-cases, so you are not completely dependent on a single vendor’s transcoding pipeline.

This does not mean duplicating every encoding profile. It means that if a provider suddenly changed terms or limited exports, you could still reconstruct a functional library from your own storage.

2. Treat Metadata and URLs as First-class Assets

A video catalog is more than a pile of MP4 files. The titles, descriptions, tags, slugs, collections, and URLs are what give it structure and make it discoverable.

To keep that structure portable:

  • Maintain a clean export of your catalog metadata in a neutral format such as CSV or JSON.
  • Include source platform identifiers and current URLs, for example Vimeo video IDs and embed links, so you can map between systems later.
  • Keep a simple registry of where each video is used in your product, website, or LMS so you can plan migrations and audit impact.

If you ever need to run a Vimeo migration or shift from one platform to another, this metadata is the difference between an orderly project and a manual scramble.

3. Use a Video CMS or Abstraction Layer for Embeds

One of the hardest parts of leaving any video hosting provider is replacing thousands of embeds and hard-coded URLs.

You can reduce that pain by:

  • Centralizing embeds through templates, components, or a video CMS, so your pages and screens reference a logical video key rather than a raw Vimeo URL.
  • Storing the mapping from that logical key to the actual provider and video ID in one place, so switching providers becomes a configuration change rather than a full content rewrite.

This applies whether your main host is Vimeo, an infra-first platform, or a marketing suite. The more you decouple your own code and content from provider-specific URLs, the easier future transitions will be.

4. Prefer Platforms with Strong APIs, Exports, and Import Tooling

Vendor portability is not only about contracts. It is also about how easily you can move data in and out.

When you assess a video hosting provider, treat these as non-negotiable:

  • Clear, supported APIs for managing videos, metadata, and access controls programmatically.
  • Reliable export options for both files and metadata, without unusual throttling or format limitations.
  • Documented import workflows that make it realistic to migrate from another platform, including Vimeo, without months of one-off scripts.

If a platform cannot show you how to get your own content out again in a structured way, you should assume migration will be difficult when it eventually becomes necessary.

5. Build a Simple Operational Routine Around Your Video Infrastructure

Future-proofing also means treating video infrastructure with the same discipline you apply to other core systems.

In practice that looks like:

  • A regular backup schedule and a simple checklist for confirming that exports and backups are still running correctly.
  • Periodic reviews of vendor status pages, pricing, and terms of service, rather than only reading them when there is a crisis.
  • Internal documentation that explains how video gets into your systems, which platform hosts it, and who owns the relationship and the contracts.

If you put these pieces in place, the next acquisition or strategy shift at a video provider becomes a manageable project, not an emergency.

A Calm, Practical Response to the Vimeo Acquisition

The Vimeo sale to Bending Spoons and the subsequent layoffs do not mean your library disappears overnight. Your videos, links, and embeds continue to work, and there is no shutdown announcement. What has changed is how much risk you carry if Vimeo is the only place your content lives and the only infrastructure behind your courses, OTT catalog, or in-product video.

A sensible response is straightforward. First, get your own house in order by exporting and backing up every Vimeo video you legally own, along with clean metadata that describes where each asset is used. Second, decide whether to stay, hedge with dual hosting, or migrate fully, based on how critical video is to your business and how much platform risk you can tolerate. Third, treat this as a prompt to make your entire video stack more portable by using a video CMS layer, maintaining your own storage, and working only with platforms that make exports, imports, and automation first-class features.

If you are evaluating your long term options, it is worth including at least one infra first platform in your shortlist. A service like Gumlet, built around secure hosting, multi CDN delivery, APIs, and analytics for SaaS, EdTech, and media-style businesses, can act as a more controllable backbone for future growth. You can continue to use Vimeo where it still makes sense, while gradually moving critical flows to a video hosting alternative for businesses that is designed from the start as infrastructure rather than a single destination site.

FAQ:

1. Is Vimeo shutting down after the Bending Spoons acquisition?

As of February 2026, there is no public announcement that Vimeo is shutting down. The platform has changed ownership and has gone through large layoffs, but accounts, libraries, and embeds continue to function. The main change is in the level of platform risk you accept if you treat Vimeo as your only host.

Today, existing links and embedded Vimeo players still work as expected, and there are no credible reports of mass link breakage or deliberate removal of user content. Over time, however, any change in product direction, pricing, or terms could affect how long those URLs remain stable. This is why it is important to have current backups and a clear migration path, even if nothing appears broken right now.

3. How do I back up my Vimeo videos safely?

Start by creating an inventory of your library and confirming which videos you are legally allowed to copy. For smaller catalogs, you can use Vimeo’s built in download options to save high quality files in a structured folder system, along with a simple spreadsheet of URLs and embed locations. Larger catalogs should use Vimeo’s APIs and metadata exports to automate downloads and produce a structured backup that can feed a future migration.

4. What is the safest way to migrate from Vimeo to another platform?

A safe migration is phased rather than rushed. First, discover and map your current usage, including priority collections and high traffic embeds. Next, bulk ingest your videos and metadata into the new platform using its import tools, then update embeds and URLs in your website, product, and LMS in a controlled way. Finally, run focused tests on playback, analytics, and access controls before you fully cut over from Vimeo.

5. How should I think about Vimeo compared with infra first video platforms?

Vimeo is a hosted video service with a strong brand and familiar tools, but it is not designed primarily as infrastructure for product embedded or heavily secured video at enterprise scale. Infra first platforms focus on streaming reliability, security controls, APIs, analytics, and migration tooling. If video is central to your product or revenue, it often makes sense to use Vimeo selectively and rely on an infra first platform as the backbone of your library.

6. What is the best Vimeo alternative for SaaS or product-embedded video?

For teams that use video inside their product, LMS, or OTT platform, infra-first solutions like Gumlet are often a better fit than creator-focused platforms. They provide multi-CDN delivery, stronger security controls, usage-based pricing, and APIs designed for large-scale, product-integrated video workflows.

tl;dr:

  • Vimeo has been acquired by Bending Spoons and has gone through large layoffs, but your existing videos and embeds still work and there is no shutdown announcement yet.
  • The acquisition and restructuring significantly increase platform risk, especially if Vimeo is the only host for your courses, OTT catalog, or product embedded video.
  • You should immediately back up every Vimeo video you legally own, along with clean metadata that maps URLs, collections, and embed locations.
  • For future safety, treat metadata and URLs as first-class assets, keep masters in your own storage, and use a video CMS or abstraction layer for embeds.
  • Decide whether to stay on Vimeo with hardened backups, hedge with dual hosting, or fully migrate to an infra-first video platform.
  • Infra first services like Gumlet provide secure hosting, multi CDN delivery, APIs, and analytics designed for SaaS, EdTech, and media teams, and can import content from Vimeo.
  • Including a Vimeo alternative for businesses in your shortlist helps you compare Vimeo against platforms built as infrastructure from day one.
  • If video is business-critical, many SaaS and EdTech teams are shifting to infra-first platforms like Gumlet for better cost control, reliability, and long-term flexibility.
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