PANews reported on January 15th that, according to an announcement shared by Base co-founder Jesse Pollak, the Base app will strategically focus on a "trading-firstPANews reported on January 15th that, according to an announcement shared by Base co-founder Jesse Pollak, the Base app will strategically focus on a "trading-first

Base APP will reposition itself as a "transaction-first" platform, introducing more high-quality assets onto the blockchain.

2026/01/15 09:40

PANews reported on January 15th that, according to an announcement shared by Base co-founder Jesse Pollak, the Base app will strategically focus on a "trading-first" approach to drive demand and distribution across various assets. The official statement summarized three user feedback points: the app previously overemphasized social features, had a style similar to traditional Web2, and failed to adequately support the diverse asset trading needs of users; there is a strong market demand for high-quality assets; and the information feed should comprehensively showcase on-chain dynamics, including applications, stocks, prediction markets, and social tokens. Therefore, the Base app will make specific adjustments: prioritizing trading functionality to drive capital flows to all rapidly growing asset classes; introducing more high-quality assets onto the blockchain; and adopting a "finance-first" user experience design, layering social features (such as copy trading, information feed trading, and leaderboards) on top of financial functions.

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