We spent a full day with a Vietnamia.org co-founder moving between wholesale factories and suppliers in Vietnam. During a day of factory visits, it became clear how experience across wholesale shoe manufacturing, furniture production, coconut products, coffee exports, and seafood sourcing shaped the platform. Atomium Vietnam, the company behind Vietnamia, has operated since 2016 as an export company and launched Vietnamia as a digitalization of the processes the company went through over those years. From the first beta in 2023, the project went through many stages of testing and development, collecting feedback and reviews from thousands of users over the years. Vietnamia grew from B2B buyer doubt around wholesale suppliers in Vietnam. “I coded the first product interface in 2023, and it immediately brought us several clients,” commented Nikita Yakupov, co-founder and lead developer of Vietnamia.org, to our editors. “It started as an experiment and turned into a valuable product supported by tens of factories in Vietnam on one side and thousands of B2B clients looking to enter the Vietnamese market on the other. Our team tested more than 100 wholesale factories in Vietnam across different industries to understand where most buyer risks appeared.”
So What is Vietnamia, and How Do You Use It to Source Products from Vietnam?
Vietnamia is one shared wholesale sourcing tool that integrates product design, preparation for manufacturing, quoting wholesale factories, and managing the production process, quality control, and logistics. It allows everyone inside a wholesale supply chain, whether a factory, end client, or logistics partner, to work from one source of truth. Everyone speaks the same technical specs and expectations, and when something is needed or a product moves to the next step in the wholesale supply chain, everything is tracked directly via the Vietnamia dashboard. With Vietnamia, you manage a complete wholesale workflow, from the design process to sourcing from the right wholesale supplier and tracking execution of your order. After testing real wholesale sourcing cases with factories in Vietnam where unclear specs caused delays and cost overruns, we came up with a solution where you are quoted directly by the manufacturer, so you know there are no five middlemen involved.
Who is Behind Vietnamia?
Atomium Studio, operating under the legal name Atomium Vietnam Co Ltd., is the main developer of the platform. The company is behind several noticeable projects supported by Expara Ventures and Forbes, some of which reached a 3 million USD market cap. There are several reviews available online from high-ranking wholesale chain managers outlining the importance of the Vietnamia platform. One of those early users was N. Khabibullin, a senior executive with experience spanning Gazprom International, Tatneft Libya, and multiple venture-backed companies. After using Vietnamia, his feedback was direct. “It is a fast and convenient service. Great job.” For the team, comments like this confirmed one thing. The platform solved a real operational problem for people used to complex supply chains and high stakes decisions. Several executives sourcing from wholesale suppliers in Vietnam reported similar outcomes after replacing email-based sourcing with structured workflows.
How Fear and Competition Shape Wholesale Sourcing in Vietnam
“When we were looking for our first factory back in 2014, we consistently faced communication problems while sourcing wholesale suppliers in Vietnam,” commented Nikita Yakupov, Vietnamia co-founder. “Many factory directors and managers were concerned about competitors exposing their pricing or were not fully transparent about how they sourced raw materials and components. It took us years to figure out an effective formula for wholesale sourcing in Vietnam after filtering through hundreds of suppliers and manufacturing factories. It often started well, but when price discussions began, many factories stopped responding. Why? We learned they feared competitor surveillance. This concern exists among a large share of factory owners in Vietnam. We spent years building direct relationships with manufacturers, earning trust step by step, and later helping our B2B clients overcome this ghosting barrier when sourcing wholesale factories in Vietnam. Our team’s hands-on sourcing experience across multiple industries allowed discussions to move quickly from introductions to operational details.”
A Direct Invoicing System Connecting B2B Buyers With Factories
Vietnamia built an infrastructure that allows factories and buyers to both operate inside the same digital system where factories invoice directly and no sourcing agents sit in between. The platform connects buyers to factories under signed agreements, not open listings or agents. This created a space for trust for both parties, where factories rely on signed agreements with Vietnamia, and Vietnamia as a platform helps handle communication and customer acquisition on behalf of factories while helping clients manage the supply chain and unexpected issues with suppliers. This is an attempt to break a system used in Vietnam for years that relies on long chains of middlemen and recurring accountability problems. Based on years of sourcing data, the team found that each added intermediary increased lead time and reduced accountability with wholesale factories in Vietnam.
How Does Direct Invoicing Work in Vietnam Sourcing?
You are invoiced directly by the factory. You pay the manufacturer directly, so you always know who you are doing business with. This approach lets you confirm the business license, certifications, and factory credentials, while Vietnamia manages communication, quality control, and wholesale sourcing execution. Buyers who tested direct invoicing reported clearer responsibility when delays or quality issues appeared at the factory level.
An Open-System Approach to Working With Wholesale Factories That Actually Works
During our review, we tested Vietnamia against live wholesale sourcing cases in Vietnam. Vietnamia is open in access, but structured in execution. Buyers and factories enter an open platform, yet operate under contracts and direct invoicing. Buyers see who invoices. There is no ambiguity about who stands behind the order. Factories know who they work with. Open access lowers entry barriers. Direct execution keeps orders on track. If you plan to source wholesale from Vietnam, working with people who understand how business works on the ground matters when this is your first time sourcing there.
