Blockchain company pivoted from food traceability to stablecoin payments as it becomes rare Asian fintech to pursue direct listingBlockchain company pivoted from food traceability to stablecoin payments as it becomes rare Asian fintech to pursue direct listing

Taiwan Stablecoin Payments Firm OwlTing to Begin Nasdaq Trading Thursday via Direct Listing

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Taiwan Stablecoin Payments Firm OwlTing to Begin Nasdaq Trading Thursday via Direct Listing

OwlTing Group, operating as OBOOK Holdings Inc., will begin trading on the Nasdaq Global Market on Thursday under ticker symbol OWLS through a direct listing, marking an unconventional path to public markets for the Taiwan-based blockchain company.

The company has evolved from its origins in food traceability and hospitality blockchain applications to focus on OwlPay, a stablecoin payment platform targeting enterprise clients. OwlTing claims to be Asia's first fintech company achieving a direct Nasdaq listing based on publicly available exchange information, though the narrow designation reflects the rarity of direct listings generally.

"Becoming a publicly traded company on Nasdaq is a landmark achievement for OwlTing," said Darren Wang, founder and CEO, in a statement this week. "From pioneering blockchain applications in food traceability and hospitality to scaling OwlPay into a trusted enterprise-grade stablecoin payment platform, our journey has always been defined by meeting real-world needs with a compliance-first mindset."

Direct listings allow existing shareholders to sell shares without the company raising new capital or using underwriters, contrasting with traditional initial public offerings. The approach avoids dilution and underwriter fees but provides no price stabilization mechanisms or guaranteed capital raise that IPOs offer.

OwlTing's choice of direct listing rather than traditional IPO suggests confidence in existing shareholder demand and potentially limited need for immediate capital infusion. The structure has been used by high-profile technology companies including Spotify, Slack, and Coinbase, though it remains uncommon particularly among smaller firms.

The company will ring the Nasdaq opening bell Thursday to mark the listing, a ceremonial tradition for newly public companies. CFO Winnie Lin emphasized financial discipline and transparency as central to the decision to pursue public markets.

"Our direct listing reflects our commitment to financial discipline and transparency, which are central to OwlTing's ethos and success," Lin said. "As a public company, we will continue to invest in innovation, expand our international presence, and strengthen our compliance-first operations."

OwlPay positions itself as providing "enterprise-grade stablecoin payment" solutions, targeting businesses seeking blockchain-based cross-border payment alternatives. The stablecoin payment sector has attracted substantial investment as companies attempt to capture market share from traditional payment rails.

Whether OwlPay has achieved meaningful commercial traction beyond pilot programs remains unclear from public disclosures. The company has not released detailed financial metrics including revenue, transaction volumes, or customer counts that would allow assessment of business scale relative to competitors.

The direct listing provides liquidity for existing shareholders including employees and early investors without immediate capital raise. OwlTing may pursue secondary offerings later if growth requires additional funding, though direct listing companies often cite sufficient existing resources.

The Nasdaq Global Market tier represents the exchange's mid-level listing standard, below the Nasdaq Global Select Market reserved for the largest companies but above the Nasdaq Capital Market for smaller firms. The tier requires meeting financial and liquidity standards but allows smaller companies than top-tier listings.

Public market access provides OwlTing with acquisition currency through stock consideration and potential capital raising flexibility. The company indicated plans to "expand [its] international presence," suggesting geographic growth ambitions beyond Taiwan and regional markets.

The listing occurs amid improved sentiment toward crypto and blockchain companies following regulatory clarity in major markets. Public investors have shown renewed appetite for digital asset exposure, though direct listings create immediate trading volatility without underwriter price stabilization.

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