TRUMP memecoin has emerged as the top gainer over the last 24 hours, gaining more than 35%. The sudden surge in value comes amidst expectations that holders of the coin could be invited to President Donald Trump mar lago luncheons
The surge in value marks a turnaround for the token, which had fallen to its lowest level just hours before the announcement.
TRUMP token’s recent gains follow an announcement on the official page about an upcoming Gala Luncheon at the President’s resort, Mar-a-Lago, in Florida. According to the post, the top 297 holders of the TRUMP coin will attend the exclusive conference and gala scheduled for April 15.
The top 297 holders will be determined based on the time-weighted average balance between March 12 and April 10. While the announcement did not mention whether President Trump would attend the event, the news was enough to draw interest in the almost-dead token.
TRUMP Memecoin Gala – Source: TrumpMeme
However, whether the President will attend remains questionable. The event date is also the same day as the White House Correspondents’ Association Dinner. According to a White House official, Trump had said he would attend the dinner.
Following recent gains, the TRUMP token has risen from around $2.75 to as high as $4.43. Although it has now fallen to $3.74, the memecoin is still up 35% in the last 24 hours.
Despite the recent gains, TRUMP remains substantially below its peak price of $74, which it reached a few days after launching in January 2025. This coin is still down 95% from its peak, a clear sign of the dangers of investing in memecoins.
Meanwhile, the memecoin’s 24-hour trading volume has also increased by over 1,200% according to data from CoinMarketCap, reaching $1.66 billion. This highlights how muted activity around the token has been before the recent announcement.
This is unsurprising, given that several investors have started buying the token since the news broke. One wallet bought around 2.2 million TRUMP tokens for around $7 milion according to data from Arkham Intelligence.
Nevertheless, the fate of the TRUMP token after the event remains uncertain. The recently announced gala is similar to the dinner held at Trump National Golf Club in May 2025, with top holders of the token at the time also in attendance.
In the lead up to that dinner, TRUMP had risen substantially as several investors bought the. However, it has been on a decline since then and could fall further after the April 25 gala.
Unsurprisingly, the recent announcement is already attracting criticism, with many calling it a pump-and-dump scheme. It could also add to the growing scrutiny over Trump’s crypto involvements especially as the President’s approval ratings continue to fall
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