American theme park operator Universal Studios is reportedly exploring the possibility of building a new multibillion-dollar attraction in Saudi Arabia.
The talks are at an early stage, though a unit of Comcast, the theme park operator’s parent company, is doing initial concept work for the park, The Wall Street Journal reported, quoting unidentified sources.
An unnamed Saudi government-backed entity could finance the park through a licensing deal with Universal, the report said.
The news is part of a wider drive to development large scale theme parks in the Gulf region. In May, the Walt Disney Company announced a partnership with Abu Dhabi developer Miral to build a theme park in the UAE capital.
Last month, Comcast CEO Brian Roberts visited Saudi Arabia and the Qiddiya giga-project, which could host the Universal park.
The Six Flags theme park is expected to open at Qiddiya this month.
Qiddiya is part of Saudi Arabia’s attempt to boost tourist numbers to 150 million by the end of the decade. The giga-project is set over 334 square kilometres, making it two-and-a-half times the size of Disney World in Florida.
PIF hopes it will eventually attract 48 million visitors a year and contribute around SAR17 billion ($4.5 billion) to Saudi Arabia’s GDP.



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